How to use facebook marketing

ow to use Facebook Marketing Facebook Marketing Many marketers rely on Facebook reach to measure whether their efforts are paying off. Reach is the number of Facebook users who see a page’s published posts—and it’s been steadily declining in 2014 due to Facebook algorithm changes. Businesses that are new to Facebook marketing assume that the majority of fans see their posts, and it comes as a shock when they learn that’s not the case. More than 70% of all companies across 104 industry designations have had a decline in organic reach of 30% or more in the past year. In April 2014 Facebook announced that it would try to improve the quality of content in the news feed by showing fewer like-baiting page posts (posts that ask fans to complete specific actions). Essentially, Facebook penalizes like-baiting posts and they won’t show up as much in fans’ news feeds. This change was aimed at stopping pages from trying to game engagement by asking fans to comment in a way that isn’t natural or authentic. No More Like-Gating Many pages like-gate their content by requiring users to like the page before they can access special content like offers, discounts or giveaway entry forms. Facebook banned this practice in 2014. #1: Update Your Marketing Tactics Your blog, not Facebook, should be the foundation of your online marketing. Consistent, quality blog content—whether articles, video or even infographics—is much more important than whether your Facebook reach has taken a dip. Change your mindset and make Facebook a support tactic—use it to increase exposure for your blog content. Once visitors click through to your blog, you can use your lead capture tactics as a better measurement of your marketing success. You’ll have the added benefit of increased blog traffic and Facebook fan reach. sme facebook post Use Facebook to post valuable content that links back to your website. When your content is a valuable resource (without being overly salesy), it provides the foundation for the next step in your new Facebook marketing plan: amplification. 2: Amplify Content With Ads Facebook ads provide a tremendous opportunity for any business to promote content directly to their ideal audience. Get Expert Social Media Marketing Training! Want to keep ahead of your competitors? Need to master a social platform? Discover how to improve your social media marketing at Social Media Marketing World 2020, brought to you by your friends at Social Media Examiner. You’ll rub shoulders with the biggest names and brands in social media, soak up countless tips and new strategies, and enjoy extensive networking opportunities . Don’t miss the industry’s largest conference. Get in early for big discounts. Sale ends Tuesday, October 8th, 2019. 01 Day 14 Hours 45 Minutes 28 Seconds CLICK HERE TO LEARN MORE Facebook Ads Manager and Power Editor enable you to overcome organic reach limits. You can precisely target the demographics that are most important to you by setting audience parameters using location, job titles, interests, income levels and more. facebook ad target options Use Facebook ads to share your content to drive traffic to your blog. If you haven’t been using Facebook ads to promote your content because you don’t want to pay to play on a free platform, it’s time to get on board. Most marketers are willing to spend money to gain value from other ads (e.g., Google AdWords) or social management tools. Paying for Facebook ads has the same value (possibly more). Besides, Facebook ads are relatively inexpensive, considering the benefits of specific targeting, added reach and content promotion. I recommend you use ads for two types of Facebook posts: specific content tied to your overall marketing tactics (e.g., blog articles) and existing published Facebook posts that already have excellent engagement. When you advertise updates about your blog content with the intent of driving traffic to your site, use the Send People to Your Website advertising option. facebook ad types Facebook Ads Manager ad types. If you have a post that already has quality engagement, you can extend that engagement by promoting it with an ad that’s targeted to your fans’ friends and others who may be strong leads. For example, look at the image below. This small business shared photos from a recently completed project and the post received some initial comments and likes. popular facebook update

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